Even though Steve Jobs was introducing to the world a whole new post-PC device in 2010, it took him less than 10 minutes to describe the then-new tablet PC and held in his hand the brand new iPad on which he did some real-time demonstrations. I mean, you are selling a new product but all I get to see are nice photographs and videos of the phone, come on! As a means for comparison, I choose Steve Jobs’ 20 introductions of the iPad/iPad2. I was anticipating to see the actual iPhones when I was following the keynote today. Ethos Deficiency: The Absence of the Actual Products No matter how hard presenters like current CEO Tim Cook and SVP Phil Schiller try to relive Jobs’ charisma, the charm of authenticity and Apple’s “Think Different” philosophy seem to have faded from recent keynotes.įrom a rhetorical standpoint, I argue the following are obvious blunders Apple has committed in its keynote today. Since the passing of ex-Apple CEO Steve Jobs, I notice a huge drop in the quality of keynote presentations put together by Apple board members. Regardless of my passion for Apple, I must confess that I am disappointed by how Apple did in recent public appearances. As a writing and communication scholar, I have always been interested in the art of public speaking and the use of rhetorical appeals in presentations. I am also a follower of Apple special events. I took pride being an Apple user and try to make the most of my devices. Just last year, I signed a 2-year contract with AT&T to purchase an iPhone 5. I requested from my parents an iPad 2 for my 21st birthday, won a 5th generation iPod Nano from a graphic design competition, and bought a MacBook Pro after my bachelor’s degree completion in 2011. Like most Macheads, I fantasize to own all Apple devices. Soon after getting my first iPod, my love for Apple grew unstoppably. The sleek designs, the incredibly minimalistic interface, and genius branding – all have sucked me into the infinite loop of Apple fanaticism. I must admit that Apple got me at first touch. 4 keynote event and photos of some of the newest features Apple has to offer.I have been a faithful Machead since I bought my first Apple product, an iPod shuffle, during Thanksgiving of 2009. Here is a slideshow displaying coverage of the Oct. Noticeably absent was Steve Jobs, but he presumably remained in the back of many minds. All eyes were on Tim Cook, as this was the newly appointed CEO's first keynote address. iOS 5 brings an entirely new notifications system, a BlackBerry Messenger-rivalling free messaging app and system-wide Twitter integration, according to IBTimes reporter Alistair Charlton.Īpple representatives Tim Cook, Scott Forstall, Eddie Cue, and Phill Schiller took to the stage to discuss what is up and coming in the world of Apple. The newst update to the iPhone, the iPad and the iPod touch, called iOS 5, will be available to download on Oct. 14 and will include the A5 chip as well as dual-core CPU, dual-core graphics, and increased speed. There will be no iPhone 5 (yet) but the iPhone 4S will be available Oct. The unveils ranged from the iPhone 4S to iOS 5 to new apps and an astounding iCloud. today, and the world could finally breathe easy with the knowledge of what new Apple products are to come. Apple's Keynote Event Let's Talk iPhone took place in Cupertino, Calif.
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